Strategic Innovation - The AVAC framework (Activities, Value, Appropriability, and Change)

In his book Strategic Innovation (Routledge, 2009), professor Allan Afuah provides us with a comprehensive strategic framework for assessing the profitability potential of a strategy or product.- the value of "new game" strategies -  in the face of rapid technological change and increasing globalization. It's not enough to create value in new and different ways, he says. Nor is it sufficient to merely capture value today. To compete and win, firms may need to rewrite the rules of the game altogether, overturning existing ways of both creating and appropriating value.  The most important thing, he stresses, is that a firm pursue the right new game strategy...