| 'Making the Number: How to use Sales Benchmarking to Drive Performance'
by Greg Alexander, Aaron Bartels and Mike Drapeau - Penguin 2008
The authors contest that Sales Benchmarking can drive profits and positively impact each business function within the organization.
The authors provide a five step action plan to guide you through implementing Sales Benchmarking along the lines of two concepts: The concept of 'The Formula for Sales Success' and the 'Sales Management Maturity Model Scale'.
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