Alignment, Compensation, and Engagement
Earlier this week in Boston, we ran a small, intimate workshop for about 20 of our 1to1 Media "insiders." These are folks who regularly access our Web site and Webinars, subscribe to the 1to1 Magazine or to our new journal, and so forth. We hand-picked the participants from our opt-in database, in order to ensure that the room would be filled with people who had their "fingers on the trigger" of analytics at their companies. What we wanted most were those folks who were wrestling with the problem of starting, upgrading, or just managing their companies' customer analytics functions.It's clear now, from our vantage point almost one tenth the way through the 21st Century, that numbers and analytics of all kinds will play a more and more important role in our existence. If you haven't yet read the book Super Crunchers, by Ian Ayres, you owe it to yourself to get it and learn why numbers have become more dominant in nearly every arena of life. And there are a number of other books out there chronicling the same trend toward ever more useful and pervasive quantitative analysis.
Nevertheless, the typical business still can't get its act together when it comes to using numbers for anything other than financial reporting.
