-- by Grace Segran, London --
Coca-Cola is one firm that knows very well that its environmental and economic impact extends well beyond its factory gates. This starts with the ingredients it needs for its products to the natural resources required to make the packaging, "extending all the way to the people who buy and consume our drinks and handle the packaging," says CCE Europe's Communications Director, Shanna Wendt who spoke to INSEAD Knowledge on the sidelines of a supply chain conference here recently.
 |
Shanna Wend |
With companies increasingly being held accountable for the environmental and social practices of their supply chain, how then do they go about engaging consumers and suppliers in their supply chain?
| 
